EVA Air Bids Farewell to 747, Reveals New Uniforms Last 747 flight was August 21, new look to be underway in November
EVA Air bid a fond farewell to the old and an enthusiastic welcome to the new in a celebration for the retirement of its Boeing 747-400 passenger aircraft and debut of new uniforms in Hangar No. 3 of Evergreen Aviation Technologies Corp. (EGAT) on Thursday, August 24, 2017. EVA Chairman Steve Lin hosted the event for more than 500 guests, including travel agents, aviation geeks and EVA employees with family members. Taiwan Civil Aviation Administration (CAA) Director-General Lin Kuo-shian and Boeing and GE officials were among the special guests who offered tributes to the beloved Queen of the Skies’ unfailing service while Ms. Wang Chen Tsai-Hsia, lead designer for EVA’s new uniforms from SHIATZY CHEN fashion house, introduced the airline’s new look.
“We have flown Boeing 747-400s for almost a quarter of a century and used them to create a glorious chapter in EVA’s history. On her day of formal retirement, we offer our heartfelt gratitude to the jumbo jet, her crew and the talented staff that served with her,” said EVA Air Chairman Steve Lin. “As we bid farewell to our ‘Queen of the Skies’ and her remarkable service, we welcome our new service image, our third generation of uniforms. Designed for style, comfort and function, these uniforms will further enhance the professional image of our service team among passengers and in the international marketplace.”
EVA positioned its retired jumbo jet in the hangar as a backdrop for the catwalk used to reveal the third-generation uniforms. Designed to evoke EVA’s continuous pursuit of innovation in quality services, cabin crew and airport staff wore their new uniforms on the catwalk. The new uniforms mark a milestone in the airline’s new service image. As the airline continues to focus on passenger comfort and satisfaction, it is introducing a whole new look in its service image. EVA will begin to introduce the new uniforms across its service network in November 2017
EVA built a special photo gallery in the hangar to showcase glorious moments in its Boeing 747-400 history. It covered the long gallery walls with nostalgic pictures of the jumbo jets and of cabin crew and airport staff wearing first- and second- generation uniforms, immersing guests in its history of flight service and warm memories.
Farewell to the glorious past! EVA’s 747 passenger jets retired
Boeing 747-400s formed the backbone of EVA’s long-haul fleet through the airline’s early growth and development. The airline took delivery of its first two 747s in November 1992 and used them to launch long-haul routes from Taipei to North America and Europe. Through close to 25 years of service, EVA flew the aircraft to 28 destinations in its flight network, laying the foundation for its ongoing expansion.
EVA also deployed its 747s for special flights, carrying high-ranking officials and priceless treasures around the world. The airline used the aircraft on dedicated flights for Taiwan presidents’ overseas trips, to transport endangered species and protected animals such as giant pandas from China, koalas from Australia, red-crowned cranes from Japan, and to carry precious works of art from the Louvre, an irreplaceable statue of the goddess Mazu from China and more.
EVA’s used its Boeing 747-400s to launch service innovations as well. In 1992, EVA rolled out the airline industry’s first premium economy class aboard its first 747s. EVA’s premium economy product was widely embraced by both business and leisure passengers and continues to be popular. Other airlines are now following EVA’s lead and introducing premium economy cabins.
While EVA is decommissioning its 747 passenger jets, it is holding fast to its commitment to flight safety and service quality. That commitment includes serving passengers with comfortable and advanced aircraft equipped with the best of the latest technologies, such as the Boeing 777-300ERs that it now operates on all its long-haul routes and, starting next year, the newest generation of Boeing 787 Dreamliners.
New Uniforms designed to meet EVA service team’s needs
EVA’s current uniforms are the second generation and were introduced in 2003, 14 years ago. At EVA, uniforms signify much more than appropriate work attire. EVA’s philosophy is that the moment its service staff puts on their uniform, they mark the beginning of their career as a professional team member. The airline initiated the process of creating its third-generation uniforms in 2015 and chose SHIATZY CHEN of Taiwan to design its fresh service image. A trend-setting luxury fashion house, SHIATZY CHEN is known in many circles as the Chanel of Taiwan.
EVA choreographed its respective service team members in the debut of their new professional attire. Swing dancers joined ground staff on the catwalk for an enthusiastic representation of their passion for service excellence. Cabin crew presented their new uniforms in a smooth display of the teamwork it takes for perfect flights, demonstrating the spirit woven throughout the fibers of EVA’s corporate culture.
EVA planned the catwalk presentation to be much more than a fashion show. Rather, it was an active demonstration of each uniform’s unique design, functionality and versatility. It also highlighted EVA’s corporate identity.
During the two years EVA worked on the new uniforms, it arranged for the design team to visit airports to observe staff at check-in counters and in VIP lounges. It put designers on flights so that they could understand the demands of exceptional cabin service. And it invited the design team in for conversations with senior management and service staff to give them an understanding of EVA’s concept of service excellence.
Capturing the spirit of service, the idea of flying
In addition to comfort and versatile functionality, EVA also incorporated style and fashion into the designs of its new uniforms. Inspired by the American romantic movie “Roman Holiday,” the designer used color blocks, geometric patterns and streamlined shapes to create professional attire with classical style. The designer chose verdelite for the base color of the uniforms.
Women’s uniforms feature standing collars that convey the idea of flying through the sky. Collar colors distinguish team members’ ranks. For the cabin crew, red collars identify chief pursers, pink represents deputy pursers and light green signifies flight attendants. For the female ground staff, red collars designate supervisors and light green denotes traffic officers.
Scarves set the new uniforms apart from the current ones. The colorful pattern in the scarves was inspired by the steady growth of trees, symbolizing EVA’s own continuous development and corporate spirit.
Uniforms for male ground staff are built around the three-piece business suit concept. Aircraft wings formed by green or orange dots stand out against the background of the uniforms’ black ties, capturing the idea of EVA’s global network. Vests feature pockets where service staff can keep pens and notebooks at their fingertips to jot down passenger information and specific requirements.
EVA further ensured the comfort, functionality and versatility of its new uniforms by commissioning a fabric supplier to develop a high-performance material that blends elastic and antistatic carbon fiber yarns. EVA’s special fabric is quick drying and moisture absorbent while it retains such characteristics as flexibility and high breathability so that service staff can move and work comfortably in addition to looking and feeling good while they attend to passengers.
As the airline continues to focus on passenger comfort and consideration, EVA is introducing a whole new look in its service image during the second half of this year.