Star Alliance Announces Tht 21 Winners of ITS 20th Anniversary Mileage Millionaire Competition
As part of its 20th Anniversary celebrations, Star Alliance ran an online competition, offering 21 winners, one from each of the 21 member airlines’ Frequent Flyer Programmes (FFPs), one million miles or the equivalent* to be credited to their selected FFP account.
An independent panel selected the winning entries from a large number of high-class submissions. These feature cultural experiences from across the globe, stretching from the Grand Canyon in the USA, through the ancient cultures of South America, across various cities in Europe, to the stunningly beautiful environment in Africa and the diverse vibrance of Asia and the South Pacific. A map showing the winning entries can be found on the Star Alliance website at: www.staralliance.com/mileagemillionaire.
The Competition ran from the Alliance’s 20th Anniversary, May 14 through July 31, 2017. It was based on the 20th Anniversary theme of “Connecting People and Cultures”. To enter, participants needed to upload a profile picture, or selfie, of themselves together with a photo of their favourite cultural experience. A unique photo tool merged the two pictures to create an overlay which formed the Competition entry picture. Entrants then provided a brief textual description of the cultural experience and its unique attributes. The text and picture were judged together to determine the winners.
EVA reached out to Infinity MileageLands members through E-News, eDM and frequent flyer statements, attracting 1,013 competition entries. A panel of judges from National Geographic selected the most inspiring photo and narrative. EVA’s lucky winner is an Infinity MileageLands Gold Card member who is a resident in the United States. He took his photo at Chiang Kai Shek Memorial Hall, one of the most famous attractions in Taipei. He used the image and narrative to show his passion for travel and appreciation of Taiwanese culture.
All entries can be found on a special map on the Star Alliance website at www.staralliance.com/en/explore. In line with the theme of the competition, this map can be used by other customers to gain inspiration from the cultural experiences shared.
Each of the 28 Star Alliance member airlines also suggested a local cultural experience from one of their destinations, ranging from tile painting in Portugal to home cooking in Shenzhen, China, and to joining the locals in Bogota, Colombia while they turn major roads in the city into cycle paths on Sundays.
The five founding carriers – Air Canada, Lufthansa, Scandinavian Airlines, THAI and United – went one step further, by challenging National Geographic’s “Travel Nomad” Robert Reid with their own unique cultural experiences. Star Alliance captured these challenges on video and produced a brief documentary series of five short clips.
This content is available at www.staralliance.com/en/culturalexperiences, while the five videos of the Travel Nomad’s experiences may be accessed through the Star Alliance YouTube channel at www.youtube.com/user/staralliancenetwork.
EVA is also creating a series of special promotions of its own this year to give loyal Infinity MileageLands members extra perks and benefits. Special promotions such as “Maximize your Mileage Earnings,” “More Comfort is Just a Few Miles Away,” and “Spend Less Mileage, Enjoy More Privileges” help EVA’s frequent flyers accumulate more mileage efficiently and take advantage of lower fares and discounted award requirement for upgrades. Infinity MileageLands members can enjoy EVA’s 5-Star services, earn more benefits from higher card status and put their mileage to good use for upgrades and award tickets.
Notes to editor: * Some FFPs offered alternative/comparable prizes.