EVA Unveils New Check-In Counter Graphics Upgrades check-in experience with conspicuous colors
EVA Air unveiled a new design for its airport check-in counter monitors worldwide on June 23, 2022. The new graphics use conspicuous colors and clean lines to improve ease of recognition for check-in counter services, including priority, check-in, and baggage drop. By choosing advanced digitized services, EVA is optimizing both the passenger experience and its own service operation efficiencies. Now that travel is in the post-pandemic recovery stage, passengers can anticipate more welcoming and convenient counter experiences as they depart for those long-overdue trips. Travelers can learn more about EVA routes and services, find special deals and book and buy flights at www.evaair.com.
“At EVA, we are continuing to create a new blueprint for airport services. Within the past two years, we have piloted and introduced digital services that make it easier for passengers to check-in for flights on their mobile devices at their convenience,” said EVA President Clay Sun. “Our new airport check-in counter monitor design makes it faster and easier to identify and find appropriate service counters upon arrival at the airport. The design is also intended to shorten time spent standing in line and free airport staff to comfortably assist more passengers. This initiative is another important milestone in EVA’s digital transformation of our airport services.’’
The graphics are designed to add a fashion element and improve EVA brand recognition. EVA chose colors to help guide passengers to the airport service counters they are looking for that stand out and are easy to spot, such as gold, orange and green. It framed them in simple lines that silhouette shapes of a fuselage and empennage.
After the new design is introduced, passengers can look for gold to identify “Priority” check-in when they travel in EVA Royal Laurel/Business Class or if they have EVA Infinity MileageLands Diamond/Gold Card status or hold a Star Alliance Gold Card. Passengers who have completed online check-in and need only to check baggage can go to the orange “Bag Drop” counter. Passengers who have not checked in online or need other special services can use the green “Check-in” counter.
As part of its own digital transformation, EVA has introduced a series of service systems for online reservations, booking and ticket purchases, seat and meal selection and automatic check-in. It also initiated an EVA e-Library for downloading and reading in-flight newspapers and magazines. At selected airports, EVA offers facial recognition customs clearance and boarding. From booking to boarding, passengers can choose to use those digital tools that best meet their own personal needs and preferences. EVA initiated these services to reduce unnecessary person-to-person contact and, as it aims to achieve its net zero emissions by 2050 goal, reduce paper usage.